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Music Supervision and Sync Licensing
Why do music supervisors choose the songs they do for TV shows, movies, and commercials? And how do those songs get licensed, and for how much? How do music supervisors even do their job? And how does one even become a music supervisor? For Canadian Musician and NWC's next free webinar, Editor-in-Chief Michael Raine wasl be joined by one of Canada's most esteemed music supervisors to answer these questions and lots more. We'll be addressing all aspects of music supervision and sync licensing from both the artist's and music supervisor's perspective.
In this webinar hosted by Canadian Musician Editor-in-Chief Michael Raine, Andrea Morris shares the insights and lessons she has learned throughout her fascinating career on all sides of radio and explains how she does her job. We'll explore how the business has changed, and how indie songs get on the radio. Andrea is not shy about dishing honest and hard truths for artists, and will explain what they need to have, personally and musically, to be successful.
Tonesetting: Laying Down The Right Sound
When it comes time to record an instrument, there are fundamental differences in what makes up a "great" tone when compared to playing live, or even in the room. In this informative webinar, producer/engineer and Professional Sound Assistant Editor Andrew Leyenhorst and legendary producer/engineer/mixer Mike Fraser (AC/DC, Metallica, Zac Brown Band) will dissect the pros' approach to dialing up great tones when recording; from guitars, drums, and bass to pianos, synths, strings, vocals, and more!
The Secrets To Hit Songwriting
As an artist, you can have the greatest social media personality, the most well-connected manager, and the most creative release strategy in the business, but if you don't have the songs to back it up, it's all for naught.
In this free webinar from Canadian Musician and NWC, we're talking all about songwriting (and making a career as a songwriter) with two guys who have loads of experience and credits in this area; Tebey and Andre Kaden Black.
This crucial, final step in the making of a track is a surgical craft, and one that can be a whole lot of fun. Join Professional Sound Assistant Editor Andrew Leyenhorst and Noah Mintz, senior mastering engineer and owner of Toronto's Lacquer Channel Mastering, as they discuss the core principles of mastering and delve into this intriguing process.
Know Your Money
Electronic Production & Composition Fundamentals
In today's musical climate, the ability to make records wherever you are is more prevalent than ever; all you need is a computer, a DAW, and an idea. For NWC's November webinar, producer, engineer, mixer, and Professional Sound Assistant Editor Andrew Leyenhorst, alongside Grammy Award-winning electronic producer LATROIT, get back to basics, discussing the fundamentals of producing electronic music "inside the box."
From simplified music theory, composition, and arrangement considerations to sound and sample curation as well as approaches to production, gain both the creative and technical insights to get a head start on your electronic music production journey; or take that next step you've been reaching for...
What Artists Need To Know About Music Media
So, you’ve released a new single and time to talk about it! Well, as every experienced music journalist will tell you, unless you’re The Weeknd or some other A-level artist, that fact you released some new music is not newsworthy. So, what is newsworthy? And if you do get asked to do an interview, how do you make it worthwhile for both you, the journalist, and the audience? In this webinar, we’ll explain how music journalists think, what is newsworthy, what makes for a good interview, and how to tailor a pitch to the specific person and media outlet you’re approaching. Whether it is a student newspaper or Pitchfork, every bit of press attention can be helpful, so here’s what you need to know…
Entering the studio is an exciting time for any musician; it is a creative sanctuary and an incubator for inspiration and delightful new ideas. However, it can also be a daunting undertaking if you're unsure of what to expect. Join producer, engineer, mixer, and Professional Sound Assistant Editor Andrew Leyenhorst and special guests Grammy Award Winning Producer David Bottrill and Three Day's Grace drummer and producer Neil Sanderson as they discuss the wide world of studio recording, the many moving parts and pieces involved in a session, and best practices for showing up prepared as an artist ready to record.
Post-COVID Touring & Traveling: What Musicians Need to Know Now & In the Coming Months
As Canada and the rest of the world emerges from a year-and-a-half of pandemic-induced shutdowns and closed bordered, musicians everywhere are keen to get back to touring, or to travel to other cities for recording and songwriting sessions, and more. The problem is, the travel-related rules and regulations are still pretty unclear and constantly evolving, and often change when crossing into a new province or state, and certainly when crossing international borders. So, in this webinar, Canadian Musician Editor-in-Chief Michael Raine and a panel of guests experts will be explain the legal requirements that musicians need to understand in order to plan their next shows or other work-related travel.
Songwriting & Publishing: How to write a great song, and what to do when you're done
There's nothing that makes a song unique more than the way that it was written; the thoughts and feelings behind the words, the use of imagery to create worlds in the mind of the listener, and the voices of the stories being told. Once the song is written and ready to be released, then comes the question of publishing; why should you do it, and how do you go about it?
As Heard on TV: Getting into the Business of Production Music
It’s a tough reality that more music is being consumed now than ever before, but it’s no easier to make a living as a musician. That said, because of the ocean of content on the internet, there are windows of opportunity for versatile musicians looking to make a living. One of those is production music libraries. Production music libraries are curated collections of exclusive tracks, mostly instrumentals, that are licensed for use in almost any visual medium – movies, TV shows, video games, advertisements, apps, and the infinite types of videos found online.
Mixing Music - The Next Step Toward Finishing Your Hit Production
You've just wrapped up recording a song that you're proud of and can't wait to share with the world, but the process is far from over! The next step is mixing, where a song goes from raw recordings to a polished, radio-ready production. Join producer, engineer, mixer, and Professional Sound Assistant Editor Andrew Leyenhorst as he breaks down the fundamentals of mixing music; including basic mixing philosophy, understanding your tools, session management, ear training, room treatment, and more!
Artist Management - How Do It Yourself (And When Not To)
Whether they call themselves "self-managed" or not, every artist begins this way. But once the momentum picks up, shows start getting a little bigger and more frequent, and fans, media, and industry start paying attention, how does a smart artist continue to successfully and efficiently manage their career?
Home Recording - Elevate Your Skills and Setup For Making Hit Recordings at Home
Bring the studio home to you! Whether you're a musician doing it yourself, or an engineer looking for the next level, get to know the fundamentals you need to turn up the quality of your home recordings; including room treatment, essential recording gear, and tracking techniques.
Everything You Need to Know Before Entering the Studio
Whether you're tracking in a friend's basement or on the clock with a team of engineers in a pro facility, entering the studio fully prepared, well-poised, and with the right mindset will maximize your efficiency and let you focus solely on your performance. Put simply, the more you learn, try, and fail before entering the studio, the more you'll succeed when it matters.
Run a Successful Remote Songwriting Session
Well before the COVID-19 crisis, remote songwriting sessions were gaining steam as a convenient, cost-effective way to bring artists together for creative collaboration from anywhere in the world. Canadian songwriter, producer, and engineer Karen Kosowski has output hits with a wide array of successful artists including Brett Kissel, Tim Hicks, Mickey Guyton, and more – sometimes in her Nashville studio and sometimes from several locations at once.
Producing, Promoting & Profiting From Your Livestream
Livestreamed concerts. They’ve gone from being novel and sparse to pretty much unescapable in just a few months – and it looks like they’re be here to stay. They’ve also opened a new potential revenue stream for artists at a critical point in time. So how do you maximize your impact and earnings?
Building & Engaging Your Online Audience
How do you build a relationship with your audience online? Can you make a deep connection with people you've never seen face-to-face, or only met briefly? What are the steps to creating good posts and content that deepen relationships and lead to a loyal and engaged fan community that will support you through music and merch sales, crowdfunding, and more?
Pushing Through the Pandemic
These are unprecedented times for everyone, with musicians and the music industry facing a particularly unique set of challenges; however, where there are challenges, there are opportunities, and we want to help you stay productive and drive your career forward.
Successfully Pitching to Influential Streaming Playlists
Over the last few years, breaking into the playlist ecosystem on platforms like Spotify and getting songs on the most popular ones has become something of a fixation for the music industry, and it’s somewhat justified. Playlist placements can help break an artist and greatly boost their numbers, but it's important that artists understand how this playlist ecosystem works in order to better tailor their approach to the game – or decide if it’s even worth playing.
Defining Your Story: A Better Shot At Success
Who are you as an artist? What's your story? How are you different from the hordes of other musicians competing for people's attention? Music industry veteran Steve Waxman shares advice on how a clearly-defined narrative can help you and your team stay focused while strategizing a game plan to attract new fans and achieve your goals.
Planning a Sure-Fire Release Strategy
Darryl Hurs of CD Baby and Indie Week Canada shares proven tips get your music heard, promote your live shows and related initiatives, and ultimately, grow your audience. We'll help you get a release plan in place well ahead of time, prepare all of your assets, teach you how to take advantage of the many tools at your disposal to make the best impression, and more.
How To Make Money With Media Placements
In today’s highly-competitive music market, media placement opportunities in TV/film, gaming, advertising, and more have become an increasingly attractive opportunity for artists to earn revenue from their work. What’s more, thanks to the media landscape’s speedy and significant evolution, there are more avenues than ever for potential partnerships and placements.
How to Write & Distribute an Effective Press Release
Dropping new music? Hitting the road for a tour? Launching a special charity campaign? If you want to get the word out beyond your social media bubble, you'll need an effective, well-written press release sent out to the right people at the right media outlets. Then, you'll need to do some targeted follow-up to maximize your coverage and impact.
The Rock Doctor's Prescription for Peak Performance
Elevate your performance on and off the stage with our latest FREE webinar. Join Mike Schwartz (CSCS, HLC, PN), aka The Rock Doctor - the trusted authority on musician wellness - for a discussion that will inspire you to turn good to great. We will empower you with the tools to take charge of your creativity and career and lead a happy, healthy, and fulfilling life.
Legal Considerations For Musicians
Should I be signing this contract? How can I legally perform in the U.S.? Can I remix any song I want? What’s a split sheet? Chances are you’ve encountered a few tough questions related to music law, and if you haven’t yet, trust us. You will. In this FREE webinar, music lawyer Byron Pascoe will answer general music law FAQs that will empower you to make good decisions. He will also cover common music law agreements (from producer to management agreements) and related negotiation strategies and red flags.of factors that can affect your vocal health – and all kinds of consequences for not taking it seriously.
Keep Your Voice In Top Shape
You need your voice at its absolute best whether you’re performing several times a week or gearing up for your first open mic set. There are all kinds of factors that can affect your vocal health – and all kinds of consequences for not taking it seriously.
Indie Success: No Label Required
The days of waiting around for a major label A&R rep to swoop in with a briefcase full of cash to propel your career forward are long gone. With plenty of tools and talented collaborators at their disposal, a career in music has never been more attainable for independent artists. You just need the right plan and the right attitude.